Building A Testing Culture

Matthew Pennell
Booking.com — UX Design
1 min readApr 4, 2017

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The Conversions@Google conference, an annual event hosted at their Dublin HQ, is aimed at advertisers — but that doesn’t mean you can’t sneak a little design in there as well.

Booking.com’s Director of Design, Stuart Frisby, shared what we have learned over the years about building a culture focused on testing, the non-design skills we look for in designers, and why he’s almost always wrong:

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Designer, developer, writer, reader, feminist, atheist, optimist. I believe there is goo in everyone. https://matthewpennell.com/